Your vote is theMargin of
victory
In 2024, three House districts were decided by 12,340 votes combined. Every one of them had tens of thousands of Latino citizens who never got asked.
Vamos a Votar is the first united Latino field operation in American history: LULAC, UnidosUS Action Fund, Mi Familia Vota and Latino Victory, working one battleground map. It starts with one voter. Start with yours.
Latino Victory event, New York City, March 2026.
Voter toolkit
All 50 states · Updated September 2026
The Case
It's not just persuasion. It's turnout.
+38→+4
Democratic margin among Latino voters collapsed across three cycles
Pew Research Center validated voter studies, 2016–2024
11.5%
Hispanic turnout in the 2026 primaries, against 25.4% for white voters
Coalition analysis of voter files, 19 states
8.2%
Turnout among Latino voters aged 18 to 24 this year
Voters 65+ turned out nearly five times as often
53%
Of eligible Latinos are registered, against 72% nationally
A 19-point structural gap: 17 million people
The coalition Trump built is fracturing: 67% of Latino voters now disapprove of his job performance, and 25% of his own 2024 Latino voters say they would not vote for him again.
Read the full case →
The Coalition
Four organizations. One strategy.
Nearly two centuries of combined experience organizing Latino communities. For the first time in history, these four combined targets, budgets, data and field operations under one battleground strategy.
896,972
members · 359 councils
Civil rights and membership, est. 1929. 97 years of community trust in 32 states.
8 states
permanent field offices
Civic engagement and organizing, est. 2000. The PODEROSO organizing platform.
300+
affiliate organizations
Policy, voter education and GOTV, est. 2011. The largest Latino affiliate network.
500+
candidates supported
Candidate recruitment and coalition, est. 2014. Founded by Eva Longoria and Henry Muñoz.
The Battleground
17 districts.
10 states.
Latino citizens of voting age outnumber the previous margin of victory many times over. The constraint is not demographics. It is investment and engagement.
Click a highlighted state to compare its candidates.
Tier 1 · Flip targets
2024 margin and Latino share of citizen voting-age population. Protect: FL-09, NM-02, TX-34. Additional investment across eight more districts.
Coalition Ambassador
Carlos Eduardo Espina
The most-followed Latino political voice in America, anchoring a trusted-messenger network that reaches young Latino voters in their language, on their feeds.
23.5M
Followers
500M
Impressions / 30 days
The voters are there.
What's your lane?
