The Coalition
Four leaders.
One strategy.
Beginning in January 2026, LULAC, UnidosUS Action Fund, Mi Familia Vota, and Latino Victory did what no set of national Latino organizations has ever done: we built one united infrastructure under one battleground strategy.
The premise is straightforward: stop duplicating work, stop arguing over table scraps, and stop rebuilding Latino engagement infrastructure every two years. We coordinate around common targets, shared goals, and a division of labor based on where each organization is strongest.
Zero overlap, full coverage: four lanes, one battleground map, shared metrics, and a unified message.
Civil rights & membership · Est. 1929
896,972 members and 359 councils across 32 states and 196 cities. Ninety-seven years of community trust, from border communities to suburban battlegrounds.
Civic engagement & organizing · Est. 2000
Twenty-four years of year-round civic infrastructure, active in eight battleground states. A proven deep-community field operation and the PODEROSO organizing platform.
Policy, voter education & GOTV · Est. 2011
The political arm of UnidosUS, with the largest Latino affiliate network nationwide. Year-round advocacy and accountability work in key target districts.
Candidate recruitment & coalition · Est. 2014
Founded by Eva Longoria and Henry Muñoz. 500+ candidates recruited and supported, with political infrastructure across six key states and three operational arms.
Infrastructure already on the ground
The Model
Four innovations that distinguish this cycle
01
AI-augmented community engagement
A bilingual civic participation coach that helps community members navigate citizenship, voting, and know-your-rights questions. Persuasion tools built on what voters are actually saying, so messages are community-specific, not broadcast.
02
Year-round organizing
No more 90-day sprints. Our investment began 18 months out. Voter contact started in January 2026, not October. Registration, persuasion, and mobilization are sequenced across distinct phases.
03
Coordinated multi-org strategy
All four organizations operate under a single battleground map, shared metrics, and a unified message architecture. Coalition members do not compete for turf. We cover it.
04
Influencer and trusted messenger network
National creators paired with community-rooted validators: local business owners, coaches, clergy, and civic leaders who carry credibility in the specific precincts that matter.
Trusted Messengers
Latino advocacy and impact
Coalition Ambassador
Carlos Eduardo Espina
Attorney, nonprofit director, Spanish-language news creator, and 2024 DNC prime-time speaker. He leads the influencer group for messaging and rapid response.
23.5M
Followers
500M
Impressions / 30 days
Follower counts and 30-day impressions from platform accounts, August 2026.