The Investment
$5.4M
closes the gap
This is late money. But it does not have to become late work. Because the coalition began in January, additional dollars move directly into programs rather than into hiring, planning, or infrastructure development.
The operation is shovel-ready. What changes with additional investment is scale: more organizing and direct voter contact, more paid digital and Spanish-language communications, radio and mail where they move specific constituencies, and stronger trusted-messenger programs.
$20.5M
Invested to date across the four organizations
$7.0M
General election framework, final eight weeks
$5.4M
The ask. The coalition has already committed $1.6M
The coalition's $1.6M covers the $1.53M coordination and infrastructure line of the $7.0M framework, so every new dollar funds voter registration and engagement. New funding builds on $22.1M the coalition has already invested or committed.
Where the $5.4M goes
Paid media
$3.58M · 65.5%
Mail $2.58M · Digital $0.79M · Radio $0.22M
Organizing
$1.38M · 25.3%
Field canvass and GOTV
Voter registration
$0.40M · 7.3%
Closing the 19-point registration gap
Phones
$0.10M · 1.9%
Phone banking
65% funds paid media: mail, digital and radio carry the coalition's message at the frequency required to break through.
The coalition exists. The infrastructure is built. The voters are there.
The remaining question is whether the investment will meet the moment.
Juan Proaño
CEO, LULAC
jproano@lulac.org
Rafael Collazo
Executive Director, UnidosUS Action Fund
rcollazo@unidosusaf.org
Héctor Sánchez Barba
President & CEO, Mi Familia Vota
hectors@mifamiliavota.org
Katharine Pichardo
President & CEO, Latino Victory
katharine.pichardo@latinovictory.org