Proof of Work
Already
operating
This program is not theoretical. Organizers are on the ground. Programs are running. Voters are being contacted. The infrastructure exists today. This program goes beyond digital into Latino communities. As trusted advocates in the community, we leverage our long history and reputation to build lasting bonds and connections.
The coalition has hosted hundreds of events across the country, reaching tens of thousands of Latino voters. The Vamos a Votar Coalition invested $5.2 million in paid media during the primaries and built an integrated communications and voter-contact operation, combining bilingual advertising, targeted digital outreach, influencer and trusted-messenger engagement, rapid response, voter registration, grassroots organizing, civic infrastructure, and legal defense in the places where Latino voters can determine the margin.
In the field · 2026
LULAC, UnidosUS Action Fund, Mi Familia Vota and Latino Victory programs across the program states, 2026.
Earned Media · June 11 to September 9, 2026
$12M in earned media in 90 days
$12.0M
Earned media value, median
Range $6.3M to $26.3M, same placements
1,840
Placements
Digital and broadcast; joint coverage counted once
8.6B
Potential reach
Cumulative outlet audience
65
Tier 1 placements
National outlets, 100M+ monthly audience
Stories driving our message
LULAC · July 7 to Sept 9
The killing of Lorenzo Salgado Araujo and LULAC’s response
Juan Proaño live on CNN OutFront July 9; AP quotes carried by CBS News, PBS NewsHour, and Sinclair stations. LULAC launched the family’s fundraiser. 37% of coalition earned media value.
CNN · AP via CBS, PBS, Sinclair · NBC News · Houston Chronicle · Univision
Mi Familia Vota · June 29 to Sept 9
Republican National Committee v. Mi Familia Vota at the Supreme Court
The Court agreed to hear the Arizona proof-of-citizenship case June 29; the name ran on the AP and Reuters wires with about 300 pickups. Oral argument in the October term guarantees a second national spike.
NBC News · Yahoo News · UPI · SCOTUSblog · Arizona Capitol Times
UnidosUS · July 29 to Aug 5
UnidosUS Annual Conference, Austin
More than 1,000 leaders; speakers included Ruben Gallego, JB Pritzker, and Michelle Lujan Grisham. A $50M affiliate fund was announced. Gave the coalition launch its stage and its political press.
KUT Austin · CBS News · UnidosUS press room
All four partners · July 30 to Aug 4
2026 Latino Civic Engagement Coalition launch
A CBS News exclusive at the UnidosUS conference. Every verified story carried all three goals: 5M voter contacts, 250K registrations, a 5-point turnout lift. EFE drove Spanish-language distribution.
CBS News · Las Vegas Sun · Latin Times · KUT Austin · EFE
Top placements by reach
Approximate monthly audience from public traffic benchmarks.